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Strategic / Client Side

• Interim Management: Process Development, Agency Steering
• Business Strategy and Development: Media Objective development, KPI frameworks, Gap Analysis of paid, owned, earned channel strategy
  
• Infrastructure Development: Programmatic Strategy, Tech Stack analysis, Tracking tools sourcing and integration
• Auditing: Media Efficiency, Media Effectiveness, Reach Validation, Inventory Quality Validation
  
• Media Strategy: Target Group Analysis, Competition Analysis, Channelplanning, Customer Journey Analysis, Forecast and Business Case Development

Operative / Agency Side

• Mediaplanning and Campaign Management: Display, Mobile, Paid Social, Search, Print
• Product-, Servicedevelopment, Positioning/Business Development of Digital- and Mediagencies
• Pitch support
• Trainings, Lectures, Panels, Publications

Main Industries: Automotive, FMCG, Retail, Finance/Insurance, Pharma, Travel&Leisure, CE

International experience