Projects (Excerpt)
- BzGA: Media Audit, agency briefing process media strategy
- Avira: Campaign Management, display performance
- EasyCredit (TLGG): Media Audit, KPI and campaign strategy
- Merck (fischerAppelt): global paid social strategy and interim paid social team supervision (fb, TW, GDN, Search, LinkedIn, YT)
- Comdirect (via the MAIN): Evaluation Digital Paid Media Strategy (Media Efficiency / Effectiveness, Reach Validation, Quality)
- Volkswagen AG (via Smart Digital): Development KPI framework, Data Layer / Tracking Alignment
- Adidas (via Avantgarde): Evaluation global data-driven-advertising strategy and infrastructure (paid, CRM, social), develoment KPI framework
- Adidas (via Avantgarde): DMP sourcing, RFP process
- Volkswagen AG (via Brain Agency): Digital Media Efficiency Programme: Business Case calculation, Reporting Framework and Implementation, Requirement Definition and Stakeholder Management, Tool-Sourcing and Integration (Adserver, Sitetracking, Panel, Attribution, TMS)
- Volkswagen AG (via Brain Agency): Launch Campaign Management Golf7 und Passat8 in Top 30 Markets: Agency Steering, Targetl/KPI Definition, Monitoring, Market Relations
- Volkswagen AG (via Brain Agency): Programmatic Strategy, Partner-sourcing, DMP requirements
- Nestle (Zenith/Optimedia): Launch Facebook-First-Kampagne Maggi Gemüsepfanne: Strategy, Monitoring, Handling, Planning / Campaign Management (also for other Nestle Brands)
- Pfizer (MWOffice): OTC und prescription Medication (B2B & B2C), Mediaplanning, Campaign Management
- P&G / Fragrance (Commandante Berlin): Communication Strategy: Positioning of Brand and Product in changing POS-landscape (digital v. brick-and-mortar)
- Volksbank/Raiffeisenbank (Kontor Digital Media): Digital Campaign 2013: Strategy
- Die Onlinefabrik, Agentur für Online Media: Business Development, Service und Produktdevelopment, Pricing und Processes
- HR3 (Grabarz und Partner): (won) Pitch: Expansion of classical Brand Planning with Media/Touchpoint Strategy
- Tourism New Zealand (Razorfish): Digital Campaign DACH: Planning and Campaign Management of TNZ Campaign with Testimonial Bernard Hoecker, mobile, Display, Social Media, Search
- Daylong Sonnenschutz (Refresh Company St Gallen): Mediastrategy following Brand Relaunch
- AbZ Pharma (Hopf Strategie): B2B Campaign „der tägliche Wahnsinn“: Strategy, Planning, Campaign Management
- Aptamil (Nolte und Lauth): Digital Media Strategy