Contact Portfolio CV References
Projects (Excerpt)
- 2022 iglo (Zenith): digital annual plan 2023
- 2021/22 Douglas Retail Media: media strategy
- 2021 PVH/Tommy Hilfiger: media strategy, EU, interim: measurement audit, KPI framework, audience strategy
- 2020 EnBW: Sparring national rollout strategy, KPI framework, dashboard concept, platform strategy
- 2019/20 Zalando/ZMS: Audit, Interim Media Strategy, Process Optimisation, Business Development
- 2012-19 AOK Nordwest (WdV): planning, management all digital campaigns
- 2019 Covestro (fA): global B2B mediaplanning
- 2018 Mercedes (CC15): Mercedes x Joko Winterscheidt AutoAuto campaign, planning
- 2018 BzGA: Media Audit, agency briefing process media strategy
- 2018 Avira: Campaign Management, display performance
- 2017 EasyCredit (TLGG): Media Audit, KPI and campaign strategy
- 2016 Merck (fischerAppelt): global paid social strategy and interim paid social team supervision (fb, TW, GDN, Search, LinkedIn, YT)
- 2015 Comdirect (the MAIN): Evaluation Digital Paid Media Strategy (Media Efficiency / Effectiveness, Reach Validation, Quality)
- 2015 Volkswagen AG (Smart Digital): Development KPI framework, Data Layer / Tracking Alignment
- 2014/15 Adidas (Avantgarde): Evaluation global data-driven-advertising strategy and infrastructure, KPI framework, global DMP sourcing/ steering RFP process
- 2013 Volkswagen AG (Brain Agency): Digital Media Efficiency Programme: Business Case, Reporting Framework Implementation, Stakeholder Management, Tool-Sourcing and Integration
- 2013 Pfizer (MWOffice): OTC und prescription Medication (B2B & B2C), Mediaplanning, Campaign Management
- 2012 Volkswagen AG (Brain Agency): Launch Campaign Management Golf7 und Passat8 in Top 30 Markets: Agency Steering, Definition, Monitoring, Market Relations
- 2013 Volksbank/Raiffeisenbank (Kontor Digital Media): Digital Campaign 2013: Strategy
- 2013 Aptamil (Nolte und Lauth): Digital Media Strategy
- 2012 Nestle (Zenith/Optimedia): Campaign Planning / Management
- 2012 HR3 (Grabarz und Partner): (won) Pitch: Expansion of classical Brand Planning with Media/Touchpoint Strategy
- 2011 Tourism New Zealand (Razorfish): Digital Campaign DACH: Planning and Campaign Management
- 2011 Daylong Sonnenschutz (Refresh Company St Gallen): Mediastrategy following Brand Relaunch
plus countless agency planning jobs for 150+ brands...