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Projects (Excerpt)

• 2021 PVH/Tommy Hilfiger: media strategy, EU, interim: measurement audit, KPI framework, audience strategy
• 2020 EnBW: Sparring national rollout strategy, KPI framework, dashboard concept, platform strategy
• 2019/20 Zalando/ZMS: Audit, Interim Media Strategy, Process Optimisation, Business Development
• 2012-19 AOK Nordwest (WdV): planning, management all digital campaigns
• 2019 Covestro (fA): global B2B mediaplanning
• 2018 Mercedes (CC15): Mercedes x Joko Winterscheidt AutoAuto campaign, planning
• 2018 BzGA: Media Audit, agency briefing process media strategy
• 2018 Avira: Campaign Management, display performance
• 2017 EasyCredit (TLGG): Media Audit, KPI and campaign strategy
• 2016 Merck (fischerAppelt): global paid social strategy and interim paid social team supervision (fb, TW, GDN, Search, LinkedIn, YT)
• 2015 Comdirect (the MAIN): Evaluation Digital Paid Media Strategy (Media Efficiency / Effectiveness, Reach Validation, Quality)
• 2015 Volkswagen AG (Smart Digital): Development KPI framework, Data Layer / Tracking Alignment
• 2014/15 Adidas (Avantgarde): Evaluation global data-driven-advertising strategy and infrastructure, KPI framework, global DMP sourcing/ steering RFP process
• 2013 Volkswagen AG (Brain Agency): Digital Media Efficiency Programme: Business Case, Reporting Framework Implementation, Stakeholder Management, Tool-Sourcing and Integration
• 2013 Pfizer (MWOffice): OTC und prescription Medication (B2B & B2C), Mediaplanning, Campaign Management
• 2012 Volkswagen AG (Brain Agency): Launch Campaign Management Golf7 und Passat8 in Top 30 Markets: Agency Steering, Definition, Monitoring, Market Relations
• 2013 Volksbank/Raiffeisenbank (Kontor Digital Media): Digital Campaign 2013: Strategy
• 2013 Aptamil (Nolte und Lauth): Digital Media Strategy
• 2012 Nestle (Zenith/Optimedia): Campaign Planning / Management
• 2012 HR3 (Grabarz und Partner): (won) Pitch: Expansion of classical Brand Planning with Media/Touchpoint Strategy
• 2011 Tourism New Zealand (Razorfish): Digital Campaign DACH: Planning and Campaign Management
• 2011 Daylong Sonnenschutz (Refresh Company St Gallen): Mediastrategy following Brand Relaunch

plus countless agency planning jobs for 150+ brands...